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Packaging

MY ROLE
Responsible for layout, concept and moodboard
TOOL KIT
Adobe Indesign
SECTOR
Retail Sector
TIME
2 weeks
PROJECT BRIEF
Henkel planned to launch a new version of its hair dye featuring a key differentiator — an oil-infused formula.
CREDIT
Agency:- Takefive Design
DESIGN CHALLENGE
The client wanted to launch a new version of its hair dye. The key feature was the ingredient ‘oil’, which sets the product apart from the competition. The new design was intended to adhere to Henkel’s design guidelines and visually represent the ingredient ‘oil’.
APPROACH
Taking the corporate design guidelines into account, I developed a range of designs. In doing so, I made creative use of the element of oil as a design feature and presented various layouts.
Proposed two options with two different colour schemes

SOLUTION A
SOLUTION B

SOLUTION B
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