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Packaging
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MY ROLE

Responsible for layout, concept and moodboard

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TOOL KIT

Adobe Indesign

SECTOR

Retail Sector

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TIME

2 weeks

PROJECT BRIEF

Henkel planned to launch a new version of its hair dye featuring a key differentiator — an oil-infused formula.

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CREDIT

Agency:- Takefive Design

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DESIGN CHALLENGE 

The client wanted to launch a new version of its hair dye. The key feature was the ingredient ‘oil’, which sets the product apart from the competition. The new design was intended to adhere to Henkel’s design guidelines and visually represent the ingredient ‘oil’.

APPROACH

Taking the corporate design guidelines into account, I developed a range of designs. In doing so, I made creative use of the element of oil as a design feature and presented various layouts.

Proposed two options with two different colour schemes

SOLUTION A

SOLUTION B

SOLUTION B

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