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COKE
MY ROLE
Responsible for ideation,
presentation and artworks
TOOL KIT
Adobe Creative Suite
SECTOR
Beverage Sector
2-3 Months
PROJECT BRIEF
Design a look for a new season of a national TV show in India, which will be a good combination of the previous season's look and brand's current international visual look
TIME
CREDITS
Agency:- Design Orb (Mumbai)
DESIGN CHALLENGE
Identify the requirement of the design as well as its' further applications and find a design solution which will satisfy the needs of the project.
APPROACH
A look which has vital elements and a colour scheme from both the designs. Also, it should be flexible enough for adaptions.
Look of the poster from previous year
International look of the poster from current year
SOLUTION
What if we make the musical pulse band from previous season's poster more dynamic and stylised like the current international look along with its typography style and color scheme
Proposed two options with two different colour schemes
SOLUTION A
SOLUTION B
Solution B had a colour scheme from last year's look for e.g black and white models and colourful musical band
After finalising the solution A, all the applications like Face book page, Landing page of the website, Style guidelines etc. were designed accordingly.
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