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Saraswat Bank
MY ROLE
Responsible for Identity and it's Applications
TOOL KIT
Adobe Creative Suite
SECTOR
Retail Sector
TIME
3-4 Months
PROJECT BRIEF
A rebranding project for a 100-year-old bank focused on modernizing its identity to connect with a younger audience while preserving the trust and values long associated with the brand.
CREDITS
Agency:- Umbrella Design (Mumbai)
DESIGN CHALLENGE
The new design should retain the shape and colour palette of the old logo, while adding a fresh twist.
APPROACH
The hexagonal shape of the old identity has been reinterpreted to include an added dimension: a pair of caring hands that symbolise the brand's 'sense of belonging' emotion.
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EXTENSION OF THE BRAND IDENTITY
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